The year 2024 was full of records for Apple TV+, thanks to the positive reviews for its series and movies and content that kept viewers loyal to the platform. This led the company to look for new ways to grow. For this reason, Apple TV+ will start licensing its movies to other platformsIt aims to reach a wider and more diverse audience and, above all, to generate additional income.

Despite The company assured that it has no immediate plans to license its original series.This situation may change in the future. The decision to focus on movies rather than series may be due to several factors, including the higher commercial potential of movies and the lower impact of the platform on perceived exclusivity.

Apple TV+ will license its movies to other platforms

According to a Bloomberg publication, Apple hired an executive to license its original productions to other companies. a strategy designed to increase sales of your film business and increase visibility of films Successful on platforms: [Wolfs]The ambitious Napoleon or CODA, starring Brad Pitt and George Clooney in powerful leading roles, earned Apple TV+ its first Oscar.

Likewise, the publication reported that CEO Tim Cook and head of services Eddy Cue He puts pressure on the TV+ team to cut costs and achieve greater success.

Increasing competition in the streaming market has led Apple to explore new ways to grow its service. A few weeks ago it announced its partnership with AmazonIn this way, Apple not only provides access to a wider user base, but also positions itself as a stronger competitor against giants such as Netflix and Disney +.

Although Apple has equipped itself with the best to develop its Apple TV+ service, These strategies can also work against you. One of Apple TV+’s greatest strengths is its original and exclusive content. Apple can undermine this perception of exclusivity by licensing movies to other platforms. Users may wonder: Why do I need to subscribe to Apple TV+ if I can watch this movie on another platform?

Apple’s decision to license its movies It raises questions about the future direction of the platform and its ability to maintain its position in an increasingly competitive market. It will be a matter of time to evaluate whether this strategy is successful and whether the service can continue to be an attractive option for consumers.

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