Netflix’s loss of users crisis, which became evident in the first months of this year, led the company to look for alternatives to retain and attract users. One of the most anticipated was a much cheaper advertising plan, but some recent actions proven on the platform are starting to cause confusion among users.

Until now, Far from giving the most affordable ads, there are two situations that keep them away from large numbers of customers. As can be seen on the streaming service’s official site, the ad-free basic plan is not visible to users when showing subscription options. While the new ad level is still not working on Apple TV.

Netflix doesn’t show everything to its customers

Netflix hides its cheapest plans

Although the lack of this offer has led to the belief that Netflix has discontinued the basic ad-free plan, some users have shared through various forums that there is still a way to choose this level, but it is now hidden in a very small link on the Netflix subscription page.. Some users can see all four plans listed without having to click any links, so it looks like the company is doing some sort of A/B testing.

Such tests led to the suggestion that Netflix is ​​looking for a way to push those who don’t want an ad-supported plan to a much more expensive plan.

At the moment, Netflix basic plan (7.99 euros) only allows streaming in 720p resolution on a single device. This Standard plan (12.99 euros) Works with two devices at the same time in 1080p resolution, Premium plan (17.99 euros) Allows up to four devices simultaneously in 4K resolution.

meanwhile he basic plan with ads (5.49 euros)) will contain an average of 4-5 minutes of advertisements per hour before or during the publication of the content.

No for Apple TV

The company never explained why the **new ad-based plan is not available in the Netflix tvOS app. ** However, given the current situation where Netflix may discontinue the basic ad-free plan, Apple TV users may have to subscribe to the more expensive plans if they still want to watch Netflix on the device.