Spotify, one of the world’s leading music apps, has announced an innovative partnership with Patreon, a user-to-creator donation platform to improve monetization opportunities and subscription content distribution.

This will benefit many people who make their content and upload it to Patreon, but they will now be able to link their accounts to Spotify so they can offer exclusive content on both platforms. This alliance was promoted by Spotify Open Access and announced earlier in the year, thereby expanding the audience for Patreon podcasts, benefiting both creators and listeners.

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“This partnership underlines our commitment to empowering creators and providing listeners with new options to access different types of content. Many podcasters use Patreon to connect with their fans, and for the first time, they will link their Spotify accounts so fans can access and listen to these shows on the platform. Unity offers podcasters the ability to reach Spotify’s global audience of more than 551 million users. To increase your revenue and grow your content,” said Gustav Söderström, Spotify Co-President and COO.

There are many outstanding creators in the world such as Forever35, Escuela De Nada and Girls Next Level who are part of the project through the integration beta testing and can discover all the news this union brings.

Have a Word Pod, a team of creators, expressed their excitement for this alliance that will create more monetization opportunities. “Patreon’s new integration with Spotify is positive for us and all other creators. Our viewers have long wanted access to exclusive Patreon content on Spotify, and the new partnership makes that possible.”

People who produce content on Patreon will be able to move their content to Spotify with a few simple steps from their account settings. By enabling synchronization, content, present and future, It will be available on both platforms, marked with a lock and a “paid” tag

Those who want to access Patreon content will need to link their account to Spotify or sign up for a creator account. Once connected, unlocked content will be available to listeners.

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In the words of Patreon CPO Julian Gutman: “Creators can seamlessly integrate Patreon’s podcast subscription tools to grow their businesses, host listening communities, and engage directly with their most passionate listeners.”

This also brings some news to Spotify; because they will now introduce a feature for creators to promote their subscriptions. Adding a banner to your pages that will instantly direct them to the checkout page.

This content was created with the help of artificial intelligence based on information published by Spotify and reviewed by a journalist and an editor.

DANIELA GONZALEZ
DIGITAL SCOPE WRITING
WEATHER

Source: Exame

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