wave influencers digital technology is getting stronger and just as many children used to want to be astronauts or athletes, it is today too. influencers It has become one of the most dreamed professions on Instagram.
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This is the case of Sprout Social, a software programmed to analyze Instagram data that is used in many studies on brand marketing strategies.
This time, Sprout has published the results of a study that could focus on anyone who wants to post something on the social network on a regular basis and for a greater purpose than entertainment, self-organizing to make their profile a place. We summarize the results of the study here.
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For a start, The owner of the social network should be clear about its target audience or the general demographics of its followers.. This is because, for example, an adult audience has operating hours that will allow them to join their network at different times than a high school student. It is important to take these variables into account before drawing conclusions.
But for the majority, the study shows that the hours with the most traffic on Instagram are entirely tied to working hours. The average employee’s working hours are from 9am to 6pm, and the graphs show low user flow during working hours. Precisely for this reason, The lunch block, which lasts from 11 am to 2 pm on average, is the time period when more Internet users connect to their networks.
So there is an increase in the data from 6 pm to 8 pm, but not as high as during the lunch period.
(Interesting: ‘Barbie’ star Margot Robbie admits why she doesn’t use Instagram.)
On the other hand, according to Sprout, The best days to post on Instagram in 2023 are Tuesdays and Wednesdaysbecause these are usually the days when people are most connected to their networks. Likewise, Sundays show the lowest traffic of each week.
Finally, software specific recommendations will be posted at the following times:– Monday at 11 am
– Tuesday and Wednesday from 10:00 to 14:00
– Thursday and Friday from 10:00 to 12:00
Saturdays have more scattered peaks so there are less time constraints. Also note that if your Instagram is configured as a business, you can check your individual stats in the ‘Statistics’ or ‘Insights’ section, which shows your followers’ daily and hourly traffic over the past few weeks. By examining this data, you will be able to better understand your target audience and also verify the information in the study or draw your own conclusions.
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ALEJANDRO VICTORIA TOBON
DIGITAL SCOPE WRITING
TIME
Source: Exame
