In a world where technology is constantly evolving, the mobile phone industry has witnessed many significant changes in recent years.
While some brands develop and become market leaders, others disappeared silently, marks the end of an era. Then we will examine some mobile phone brands that have disappeared in recent years.
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Brands in the competitive smartphone market Samsung, Apple, Xiaomi and Huawei today it’s leading the way, but a few decades ago the landscape was very different.
Many brands that once dominated the mobile phone market have faced economic or design problems or could not adapt to market changes.
(Keep reading: Learn about the best cell phones you can buy for less than $500,000: there’s an iPhone).
Here we commemorate some of the brands that lost the war in this competitive industry.
EricssonThe Swedish telephone equipment manufacturer has become a giant in Europe thanks to its adoption of the GSM standard in mobile telephony.
Models such as the GF 768, the T28 (the lightest phone of its time) and the Bluetooth-enabled T36 were popular around the world. However, the emergence of competitors with minimalist designs and advanced features caused Ericsson to lose market share.
Besides, A fire at a chip factory in 2000 contributed to this decline.. In 2001, the company merged with Sony’s mobile division and Sony Ericsson is also a brand that disappeared in 2012.
Sony Mobile2012 saw a quiet decline at Sony, which was the result of the separation of Sony and Ericsson.
Despite its attractive Xperia series, the brand has not achieved good results in recent years, losing almost a billion dollars. Lately, Sony Mobile ceases to exist as an independent division and merged with the company’s TV and audio segment.
Nokia’sThe Finnish mobile phone giant has been leading the market for years with its innovative phones. Models such as the 9000 Communicator, N-Gage (a combination mobile phone and video game console), N95 (with camera, GPS, and Internet access), and 5800 XpressMusic (the first phone with a full touch screen) revolutionized the industry. .
However, Nokia’s weak point was its operating system Symbian. The arrival of iOS in 2007 and Android in 2008 marked the decline. Nokia partnered with Microsoft in 2014 but eventually sold its mobile services division to FIH Mobile and HMD Global.
(Of interest: High-end mobile phones cheaper than iPhone 15: prices and specifications).
Blackberry Before the rise of Android, it was one of the most influential brands in the mobile phone industry. It has become a status symbol with its own messaging service, BlackBerry Messenger.
However, it could not adapt to new technologies such as touch screens, and efforts to migrate to Android were late. The BlackBerry brand stopped producing phones in 2020.
SiemensThe German engineering giant was competing in the mobile phone market in the 1980s and 1990s.
They pioneered innovations that are standard today, such as memory cards, color screens, and MP3 players. However, in 2004 the brand began to lose market share and In 2006, the Taiwanese company that bought it, BenQ, declared bankruptcy.
HTCAs one of the first to launch the Android phone, Google played a key role in the success of the operating system. But, mistakes in your strategyTurning to tablets and ingredients without expertise led to his downfall. The once innovative and successful brand has now disappeared from the mobile environment.
These brands, which once dominated the mobile phone industry, faced challenges that led to their demise or decline. Their story serves as a reminder of the need to adapt to an ever-evolving market and The importance of innovation and strategy in the technology world.
MARIA CAMILA SALAS V
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