Buró Fair continues to trend on social networks. The event has become one of the biggest nationally talked about topics on the internet since last Wednesday, when a number of complaints from participants at the event went viral across different platforms.
Buró, whose last edition was held between 13 and 17 December in the parking lot of the famous Hacienda Santa Bárbara shopping center in the north of Bogotá, was caught in the middle of the hurricane. A group of participants expressed their discomfort, reported losses of millions of dollars and complained about the organization..
“There was no customer service or support”, “I lost my entire investment: eight million plus all I invested in the product”, “I took out a loan and didn’t even collect the rent for the stand” and “Parking conditions were terrible” were some of the main complaints.
(In detail: Scandal at the Buró Fair in Bogotá: they condemn million-dollar losses and poor conditions).
And now, while the incident is still causing outrage, María Alejandra Silva, co-founder and director of Buró, tells her version in EL TIEMPO.
According to him, “about 6% of respondents reported disagreements,” in his opinion, “there was no fraud,” and “the Bureau complied with everything.”
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To date, 20 out of 360 participants have expressed disagreement with this view.
We continue our efforts to create spaces for dialogue by calling them one by one, listening to them and getting real feedback, so the rate of total business owners participating in this version of Buró is close to 6%.
There was no fraud whatsoever, Buró signed contracts with exhibitors in good faith, and the 10th and 25th editions of the fair confirm this, where many businesses in the country have positioned themselves. There is no fraud anywhere, we, as representatives of Buró, believe that the success of the participants is our success, their good results are also our success, and we always strive to build a perfect relationship.
In the fair and its organization, Buró ensured compliance with the provision of the fairgrounds and resolving unforeseen events, as well as decoration, coating and relations with the media, each condition of the contract was fulfilled, which confirms that BURO never lied or committed fraud. participants. participants.
These are opportunities for improvement that arise with each edition.
We are learning that this time we need to understand the dynamics of the market and the changes it has undergone recently due to different variables related to the country’s economy.
From a contract perspective, Buró fit absolutely everything. It is an event that serves as a tool to provide visibility and socialization between customers and entrepreneurs; In addition to sales, positioning and potential alliances, no results are promised, which means that in each of Buró’s advertising-related actions there is a commercial scenario that does not guarantee sales or the capacity of the organization, despite the efforts of the fair. dissemination. Buró, for example, functions as a shopping mall whose facilities do not require sales or capacity guarantees. We wanted participants to understand the status of the contract and their approach through frank dialogue.
We have a confidentiality issue regarding how the fair will develop in the contract form, but there is no ban on sharing their experiences on communication channels, participants are never prevented from expressing their feelings.
The reaction of the country is very sad for us and the background of the incident
news. Buró has worked with love and passion for 10 years, and has witnessed the recognition of many startups, their positioning in the market and their establishment as a company. This is valuable work and it is painful that our efforts and transparency go unnoticed. There have been 25 editions where the majority of participants have achieved their goals.
ANDRES FELİPE BALAGUERA SARMIENTO
LEADER BREAKING NEWS EL TIEMPO
Source: Exame
