Four years ago, Merqueo decided to bet its online supermarket on its own brands that were cheaper than commercial ones but offered quality. Now this bet has taken up space among users and has become an alternative for entrepreneurs who bill 10 percent of the company’s total.
there is More than 280 products and more than 29 brands in different categories Such as groceries, fish, meat and sausage, bakery, healthy, pet, wine, hygiene, clothing care, ispas, frozen and more.
Brands such as La Gran Nona, Doña Otilia, Norwen Sea, Pure Valley and Ciclus are available. With options 10 to 15 percent below other commercial ones in Bogotá, Medellín, Cali, Barranquilla and Bucaramanga.
“We believe this is a great option to help Colombians face inflation. These products are of high quality and help households save money. We found that 64 percent of Merqueo users place orders and, on average, order more than 3 items. This is a response to their demands and we are working to better meet the needs of Colombians”, explained Andrés Escobar, Country Marketing Country Manager for Colombia.
This business option has also become a possibility for businesses as they can be easily connected to the production of products and Merqueo offers them sales and distribution as well as brand building.
Top selling products include animal protein (chicken, meat, fish), milk, rice, cereals, liquid detergent, toilet paper and panela.
More will be added soon, and “We anticipate the expansion of the portfolio with more than 150 new products and we anticipate that the self-branded product range will have. 13 percent of total Merqueo sales by the end of 2022Escobar added.
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