‘‘super apps’All-in-one applications continue to gain ground in the global market by redefining the digital transformation paradigm.
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These unique platforms We offer a variety of services including messaging, bill payment, online shopping and food delivery all in one place.
These types of conveniences have increased their popularity and $61.3 billion in 2022According to Gartner, an information technology research and consulting company.
The annual growth rate of this market is projected to be 27.8 percent from 2023 to 2030.
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Globant, a major player in this field, is at the forefront of the development of these applications. The world’s first Low-Code software development platform, the GeneXus by Globant platform allows you to turn native iOS or Android apps into ‘Super apps’.
This technological innovation offers companies the opportunity to explore new business models and deliver enhanced experiences to their customers without the need for extensive reprogramming.
The impact of ‘super apps’ on the market is remarkable. The 15 most popular applications worldwide accumulated more than once 4.6 billion downloads and 2.68 billion monthly active users.
It is predicted that by 2050, more than 50 percent of the world’s population will actively use them. This trend not only improves the financial stability of companies, but also expands their opportunities in the digital space.
Integration of various products and services on a single platform facilitates new sources of revenue such as cross-selling and upselling, encouraging users to increase their consumption and therefore increasing revenue in real time.
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The adoption of ‘super apps’ means a transformative change in the way users access various services on a platform. unified platform.
In a world where technology is rapidly developing, Companies committed to innovation and adaptability will be the ones making the most of this trendIt accelerates its own growth by responding effectively to user demands.
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*This content was rewritten with the help of artificial intelligence based on information from Portfolio and reviewed by a journalist and an editor.
Source: Exame
