Disney will never forget 2023, but not for a good reason. This year has indeed been a difficult one for the Mickey Mouse company. Perhaps most important, at least from the point of view of his economic interests, is that In 2023, none of his films managed to gross $1 billion.. Why is this relevant? Because, if we ignore the pandemic period, they have achieved this for several years in a row.
The situation becomes even more alarming because even during the health crisis, when millions of people were locked at home and movie theaters limited their operations, Disney was able to reach or surpass such a figure by releasing at least one feature film.
Last year they achieved this with Avatar: Water Sense, which grossed $2.32 billion at the international box office. In 2022 they did the same with Spider-Man: No Way Homeepic crossover which brought in $1.921 million.
It would be normal to think that once the pandemic is mostly over this year, Disney won’t have a hard time lining its pockets on the big screen. However, this does not happen. Even the recently ended cast and writer strikes haven’t had a noticeable impact on Disney’s 2023 release schedule.
So… What’s going on with Disney movies? It’s not the absence of a billboard, it’s just that The audience was not as interested in the offerings presented this year.. Even in the Marvel Cinematic Universe, which was once a gold mine.
Ant-Man and the Wasp: Quantumania It was intended to introduce Marvel’s new big bad, Kang the Conqueror, who would succeed Thanos. However, the public’s reaction was not positive. The film just arrived $476 million, remaining very far from the forecast. Okay, that’s not a small number, the problem is that it cost 200 million to produce.
Then we have Guardians of the Galaxy Part 3which, although received positive reviews, did not perform as expected at the box office: $845 million. This was a surprise to Disney, as the film was accompanied by two excellent previous installments. More importantly, it was known that this was the end of the adventures of the space warriors. Although the goodbye wasn’t enough to break the 1 billion barrier, we can’t consider it a failure.
What is an absolute disappointment is Miracles. At the time of writing this post you are logged in $188 million In two weeks. Unfortunately for Disney, that number won’t grow much in its final days in theaters. This is undoubtedly one of the biggest flops in the history of the Marvel Cinematic Universe.
Thus, Disney ends 2023 without being able to boast a film that will reach a billion dollars in revenue. Apart from 2021 – the most difficult year of the pandemic – The last time this happened was in 2014.. The company is coming off a hot streak and will have to rethink its big screen strategy. Especially with Marvel, which was no longer a guarantee of economic success.
Source: Hiper Textual
