Sony vs. industry: going to use AI in its films

The film industry’s relentless fight to keep AI out of the workforce has just collapsed. Current Sony Pictures CEO Tony Vinciquerra was praise of artificial intelligence in a speech at a meeting of company investors. In fact, he confirmed that Sony will soon use artificial intelligence in its films.

We are very focused on artificial intelligence.

We’ll look at ways to produce films more efficiently for film and television, primarily using AI.

Words by Tony Vinciquerra

With these words, Vinciquerra, becomes the first major initiator of the use of artificial intelligence in the film industry. The emergence of this technology has long worried actors, screenwriters, special effects specialists and 3D designers who see how their everyday tasks could be replaced by AI.

And the “more efficient” that Vinciquerra talks about is not a coincidence. Sony wants to bet on AI with a clear goal: lower production costs. According to the director of the company, The biggest challenge when making films is the cost.what artificial intelligence could help with.

Sony clashes with directors

It took a little time for the controversy to succeed. Chris Miller, animated film director Spider-Manconfirmed that it is categorically against this decision and that under no circumstances will he use generative AI in his films.

There is no, and never will be, generative AI in Beyond the Spider-Verse. One of the main goals of these films is to create new visual styles that have never been seen in animated films, rather than to steal mediocre generic material borrowed from the work of other artists.

Words by Chris Miller

AI capabilities in cinema

For now, Sony has not confirmed which films it will use the technology in., not how. If you look at the catalog of generative AI capabilities, you can find many, many applications.

Modern technology no longer only makes it easy to write scripts in minutes. There are also tools like Sora that can create videos in seconds based on a simple description. There are even AIs like Stable Video 3D that focus on creating 3D objects with truly amazing results.

Technology is no longer just a danger for screenwriters. now it haunts almost the entire industry with increasingly complex capabilities and results worthy of the human mind. The first inclusions were not very successful, but this whole movement is not focused solely on the present, but rather on what will happen in a few years.

In fact, Sony knows that the film industry suffered last year strikes for more than 8 months due to AI, which doesn’t seem to bother Vinciquerra. He confirmed it himself the application of this technology will reach the point determined by agreements with employees. That is, this should not be a problem for them.

In this sense, we have to see How Sony is integrating artificial intelligence into its films and how he is faced with the challenge of cutting costs without affecting the artists’ work. The last point seems difficult, to say the least.