Warner Bros. He’s finalizing the details of his plan to stop you from revealing Max’s password. As it turned out in early 2024, the company will follow in the footsteps of Netflix and will begin a crusade against Max’s shared accounts. Although there were no signs of its use, Warner said it would begin enforcing the measure very soon.
According to EdgeWarner Bros. will issue a warning to those who share their Max password with users living in another household. On a call with shareholders to present third-quarter 2024 financial results, the company said its plan for general accounts will begin with “soft messaging.”
Gunnar Wiedenfels, CFO of Warner Bros. Discovery said: They will ask those who use a Max account in multiple homes. —or which have not been registered— let them pay a little more. The manager did not confirm the date when these warnings will be rolled out, although the company previously said that I would do it at the end of 2024. and early 2025. Wiedenfels also didn’t provide details on the pricing scheme, although we could expect them to follow a similar model to their competitors.
Services like Netflix are cracking down on shared accounts by adding a per-user surcharge to the primary user’s profile. This is more attractive than a new account because it costs less and is paid for by the person responsible for the original account. In the case of Max, Wiedenfels’ statements suggest that Warner Bros. will go this way.
Max price may go up
The CFO also Consider Raising Prices on Max Subscriptions. According to Wiedenfels, the premium nature of the video streaming service justifies the increased monthly cost. Warner Bros. teams up with its competitors in a strategy that allows it to generate more revenue.
According to Warner, Max added 7.2 million subscribers in the third quarter of the yeartherefore, he now has more than 110.5 million subscribers worldwide. The company expects to increase its share at the end of the month when the service launches in Taiwan, Hong Kong and other Southeast Asian countries.
During the conversation, Gunnar Wiedenfels also talked about the films and games they will release in 2024. Joker: Folie à Deux, Suicide Squad: Kill the Justice League And Multiverse had productivity drops sharplythe company is therefore looking to ensure greater consistency in its next projects.
“We took another $100 million plus impairment due to ineffective launches, primarily Multiverse This quarter saw total year-to-date write-downs in our games business of more than $300 million, which is a key factor in the decline in studio revenue this year,” Wiedenfels said.
Source: Hiper Textual
