According to a new report published by research firm Counterpoint Research, iPhone 15 Became the best-selling smartphone worldwide in the third quarter of 2024. The best part about this report is that it’s not the only iPhone on the bestseller list, it’s accompanied by the iPhone 15 Pro Max and iPhone 15 Pro, among other devices. The top 10 best-selling models accounted for 19% of global sales in the quarter.

Before iPhone 16, its predecessors were bestsellers

The only negative point in the list is the slightly reduced presence of iPhone models.during Samsung has grown with 5 different best-selling models. Apple has 4 iPhones among the best sellers, in addition to the ones mentioned, accompanied by the iPhone 14 in eighth place. Xiaomi is the only mobile phone that is not Apple and Samsunghis place is in ninth place Redmi 13C is occupied by 4G.

It is noteworthy that half of total iPhone sales are in Pro modelsIt happened for the first time in the third quarter of the year. Counterpoint Research emphasizes that the preference for high-end smartphones is gradually decreasing the share between normal and Pro models.

iPhone 15 Pro camera module

Why did Apple sell more iPhone 15s on the eve of the iPhone 16 launch? Emerging markets were responsible for high iPhone purchasing behaviorespecially the newest ones. Thanks to financing and trade-in purchasing methods, users tend to see iPhones as an accessible option.

The report concludes: Positioning in premium class mobile phones will be concentrated on only two brands, Apple and Samsung. They will now reaffirm this with the arrival of Apple Intelligence and the establishment of Galaxy AI.

Top 10 best-selling smartphones in Q3 2024 and Q3 2023

How close is Samsung to Apple in terms of sales?

Compared to the same quarter in 2023, Apple managed to position the iPhone 14 as the best-selling product, followed by the iPhone 14 Pro Max and iPhone 14 Pro.. The same sales pattern was repeated on a model basis, and it is very likely that this trend will be repeated in the next quarter, except for iPhone 16. Last year, the iPhone 13 was the fourth best-selling model, failing to achieve that position. It is offered with the iPhone 14 this year.

Samsung, which rose from fourth to seventh this year, managed to take over the market with mid-range devices with its A series.. Counterpoint notes that this is due to its larger worldwide presence and dedicated focus. Customers looking for entry and mid-range priced mobile phones. In addition to the prices, the 7-year update promise is among the reasons why users prefer Samsung at least at the mid-range level.

Is it worth upgrading from iPhone 15 to iPhone 16?

Xiaomi, on the other hand, managed to maintain its position for the second consecutive quarter with the Redmi 13C. Its affordable price and presence in different emerging markets have strengthened it, as well as having technical features that are considered competitive. We will see in the next quarter whether the iPhone 16 will make more impact and monopolize more places in the top 10. It enabled Samsung to become the best-selling manufacturer worldwide. Market share in Europe is therefore increasing rapidly.

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iPhone 15

Brand Apple Publication date 2023