From being the world’s most used streaming entertainment app, to being light-years ahead of its competitors, to losing customers every day and doubting its business model.
First, they went to shared accounts, an option they introduced to the app almost a decade ago. Now, advertised rates to lower the subscription price and get the most hesitant customers.
The problem is that with ads, this ratio will lose one of the app’s strong points: to be able to download movies and series to our smartphone or tablet. Without an Internet connection there is no advertising, and without advertising there is no content.
The restriction was found in the Netflix app code for iOS devices and “Downloads available on all plans except Netflix with ads“.
Netflix standard plans allow you to download some Netflix content for offline viewing and restrict this feature to the more expensive Netflix tiers. will allow the latter to differentiate between the existing plans and the new ad-supported plan.
Bloomberg says Netflix also does not plan to allow customers to skip ads or access playback controls while the ads are playing.and Netflix previously confirmed that some content will only be available at paid prices.
Again, ad-supported Netflix tier won’t launch until early 2023so there may be updates as Netflix is terminating their plans.
Although the price of the ad-supported Netflix service is not yet known, Netflix has increased its prices several times in recent years:
- Basic plan for 7.99 euros: one account and quality 480px
- Standard plan for 12.99 euros: two accounts and 1080px
- Premium plan for 17.99 euros: four accounts and 4K
Netflix remains the only streaming service that charges extra to improve streaming quality, Y The ad-supported tier will most likely offer similar streaming quality to the basic plan.
As we said, The reason for this rate is that in the first quarter of 2022, the company lost subscribers for the first time in 10 years.and blamed them both”large number of households sharing accounts“similar”competition“.
In addition to adding a cheaper plan, Netflix will also end account sharing.. Netflix says about 222 million paying households share it with the 100 million households that don’t.
Source: Computer Hoy