The streaming entertainment market is changing, affecting services like Netflix, Disney plus or HBO, and with it, a variation in the subscriber trend that negatively impacts Netflix in particular, and therefore the company is making a number of decisions that will affect it. you in the coming months
And one way to avoid the loss of subscribers Netflix has experienced in recent months, especially due to increased competition from Disney plus, is to offer a new subscription plan with ads that will allow you to pay a lower affordable amount each month. This will undoubtedly be appreciated by many subscribers who do not see the added value in paying the current price offered by the company.
But it’s also true that many subscribers shy away from traditional television because of the ads, and re-presenting them on sites like Netflix can turn them away, and that’s why Netflix wants to avoid over-advertising between each of its views. even in the middle of a movie.
As reported by Bloomberg, Netflix has contacted its partners that they will not place advertisements during children’s programs It’s an ethical thing, but also because some studios of these kids’ shows won’t let the company put ads on them.
On the other hand, this decision decided not to put ads during the content. It also affects some original movies that should be kept ad-free.
And while Netflix can add any ads they want to the programs it owns, it can’t do the same with a set of licenses from external studios, because some studios don’t want their movies to have mid-screen ads, for example. In order not to spoil the image.
That way, Netflix will have no choice. bet on advertisement before and after viewing but never during children’s programs or certain movies.
In any case, analysts estimate that Netflix can still make a lot of money without showing ads during programming, so it will be necessary to be aware of which specific movies will not serve ads while watching. At least we can be sure that children will not see any advertisements during children’s programmes.
Source: Computer Hoy
