we all uploaded What’s up? on our smartphone. It doesn’t matter if you have Android or iPhone, because WhatsApp is above brands and companies, the green icon accompanies us day by day.
And that’s why the company’s latest project surprised us: A short film starring NBA star Giannis Antetokounmpo.
AntetokounmpoBorn in Greece to Nigerian parents, Named 2021 NBA All-Star MVP and led the Milwaukee Bucks to the NBA Finals championship that year.
In the 12-minute – more like a short film – called Naija Odyssey, the actress talks about her experiences. “The origin story of many origins while reconciling their origins, birthplaces and sense of belonging between intercultural worlds“WhatsApp explains.
Narrated by Antetokounmpo and her mother Veronica, Naija Odyssey is based on the classical Greek epic poem The Odyssey, which depicts different moments in her life.
“In Greece, my teachers told me stories of travelers who fought against the sea to find themselves, to find their way home.“In the newly released teaser, Antetokounmpo says.”I was on the same journey“.
And why did WhatsApp commission the movie? The project is truly branded content that aims to capitalize on Antetokounmpo’s global reputation and convey the message that WhatsApp can bring people together, they explain in Variety.
Short to clear the reputation of the green icon
Naija Odyssey’s message clashes with the narrative that WhatsApp is helping to fuel the spread of disinformation (Fake News) and social divide.
Meta acquired mobile messaging app WhatsApp for $19 billion in 2014. WhatsApp currently has more than 2,000 million monthly customers among its users. iPhone Y Android.
Source: Computer Hoy
