Directv has entered the electronic sports (Esports) industry arena, aiming to become the fastest growing industry in the entertainment industry worldwide.
It is assumed that More than 200 million viewers watched the League of Legends World Cup final, when 93 million watched the legendary Super Bowl.
In Latin America, the company signed a strategic deal with 9Z Team, a Dale Play Group company, and publisher Francisco Postiglione, known as Frankkaster, through its streaming platform DGO.He leads the Esports teams competing at the highest international level.
The idea is to implement more dynamic and modern content in an industry that is building alliances that allow it to reach a growing audience in multiple ways, whether through linear channels, satellite, cable or the internet.
FiReLEAGUE Battle, the most anticipated Esports event of the year, was held in Buenos Aires on Saturday with the best of the video game Counter Strike: Global Offensive. And DGO will be there, accompanying Team 9Z who will wage a battle alongside another great Virtus Pro called Final Battle.
“It is a milestone for a company with the vision to become a media tech like DIRECTV to support an Esports team with the DGO streaming platform. He talks about his innovative projection and his decision to give young people what they expect as audiences.Federico Vanzini, General Manager of 9z Team and Head of Commercial, Dale Play Group commented.
The sponsorship covers the jerseys of 9Z’s teams in disciplines such as Counter Strike Main and Academy, Valorant Men and Women, Sim Racing and R6 in all competitions. “Moreover We will organize special tournaments and produce content. Thus, new audiences can continue on the DGO platform.”
Additionally, the company will expand streaming and Esports for DIRECTV and DGO users via different devices.
Source: Exame
I am Bret Jackson, a professional journalist and author for Gadget Onus, where I specialize in writing about the gaming industry. With over 6 years of experience in my field, I have built up an extensive portfolio that ranges from reviews to interviews with top figures within the industry. My work has been featured on various news sites, providing readers with insightful analysis regarding the current state of gaming culture.
