Nintendo also has no plans to raise the price of the Switch

Sony announced yesterday that the PS5 will go up in price in almost every market where it’s available, with the exception of the US. The news caused surprise and sparked immediate interest in how their competitors, whose responses were immediate, would react. Microsoft Confirms Xbox Series X Retail Price | The S will not change while Nintendo decided to follow the same path with the Switch.

As reported VGKThe Japanese company stated that does not plan to raise prices for its equipment. The aforementioned media outlet consulted the UK subsidiary on the matter, which responded by quoting Shuntaro Furukawa, president of Nintendo, at a shareholder meeting last June.

“While we cannot comment on pricing strategies, we currently have no plans to change the pricing of our equipment due to inflation or increased acquisition costs in individual countries. We will determine our future pricing strategies through careful and ongoing reflection,” the executive said. at that time.

Nintendo added that while retailers determine the final price of the Switch, the decision not to apply the increase is retained. It’s clear that the situation is putting more pressure on Sony and PS5, but that doesn’t make them the bad guys.

Global inflation uncertainty is hitting the tech sector hard. So if this economic scenario continues, it remains to be seen how long Xbox and Nintendo can maintain current Series X prices | S and Switch, respectively.

Nintendo Switch will not change in price

The decision not to raise the price of the Nintendo Switch is likely also due to a strategy to increase sales. Let’s not forget that the handheld console’s marketing has suffered due to a shortage of semiconductors. Moreover, the Japanese heavily targeted for the Christmas season to restore your device’s market presence.

A few days ago, an Asian firm would have decided to reduce the packaging of the Nintendo Switch by 20%. So with smaller crates, it could carry more units using the same logistics as it does today.

In Microsoft’s case, the fact that Xbox prices aren’t going up doesn’t mean the company is immune to inflation. However, those in Redmond much more powerful financial support than what Sony can offer the PlayStation. This allows Americans to bear the consequences of inflation and cover the costs that may be incurred in the production of their devices.

In any case, as mentioned above, the situation with Nintendo Switch or Xbox Series X | S will continue to be tied to how far the current global economic situation extends.