Much talk about regulatory pressure to buy Activision Blizzard on Microsoft. It’s a fact that the European Union and the UK are fully looking into the agreement amid concerns that it could be anti-competitive and the United States doesn’t seem to want to be left out. Something the California firm didn’t like.

to the point that Lulu Cheng Meservycommercial director and vice president of corporate affairs, Activision Blizzard, described as absurd the possibility that the deal would have monopolistic consequences. This was announced through your twitter account.

“I see a lot of speculation about Microsoft’s acquisition of Activision Blizzard. Any suggestion that the deal could have anticompetitive effects is absurd. This merger will benefit gamers and the video game industry in the United States, especially as we face increased competition. hard from abroad,” he tweeted.

Activision Blizzard is fighting hard to defend the purchase of Microsoft

The aforementioned leader did not hesitate to take a firm stand in this situation. While he said they remain committed to working with regulators around the world, he assured that “They won’t hesitate to fight to protect the purchase”if it is needed.

timing Lulu Cheng Meservy’s comments are not causal. On Wednesday, it became known that the US Federal Trade Commission (FTC) I would prepare a court case this could result in blocking the acquisition of Activision Blizzard. The same one, valued at almost $69 billion, was announced in January of this year and, if confirmed, will leave the company under the control of Microsoft Gaming.

Be careful, just because North American regulators are reviewing the court route doesn’t mean the million-dollar deal is doomed to failure. However, this can lead to a rather complicated process, which the companies concerned clearly want to avoid. We mean that Redmond wants to close the deal before the end of the current financial year, in June 2023; and a convoluted court case could undermine that possibility.

So far, the main voice against Microsoft taking control of Activision Blizzard has been Sony. Japanese firm openly opposes deal, given that this could impact the future availability of some of the most important PlayStation titles. In this sense, call of Duty it occupies all eyes.

Asians have said that if Microsoft cuts the availability of said saga on PlayStation in 2027, it will affect the commercial performance of its next console. This led to the belief that the PS6 might arrive no earlier than 2028.

Sony blames, Xbox denies

From the very beginning, Microsoft acted to discredit the doubts expressed by Sony about the purchase of Activision Blizzard. Xbox boss Phil Spencer has said several times that the purpose of the purchase is does not limit the availability of your intellectual property on PlayStation. He even said that the main focus of the acquisition is on the lucrative mobile gaming market.

The truth is that this novel is far from writing its final chapter. If the FTC finally takes legal action, it will be interesting to discuss their raised questions and concerns. Let’s not forget that the body is controlled Lina Khan, which is known for its aggressive stance towards large corporations and dealing with potential anti-competitive consequences. The directive has already drawn animosity from Meta and Amazon and has been key to moving away from buying NVIDIA ARM.

Source: Hiper Textual

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