HP’s gaming peripheral brand HyperX reveals its growth strategy for 2022 in Colombia to make the country’s video game market a priority for his company.
As part of this strategy, the company announced that new peripherals and streaming equipment will be arriving in the country in 2022. This is to expand the range of players in Colombia under the concept of “we are all gamers”.
So, during this 2022, the brand’s new HyperX Cloud Alpha wireless headphones will arrive in the country. Among the advantages, these headphones have a battery life of up to 300 hours.
The Pulsefire Haste wireless mouse will also come to the country. This HyperX hardware allows gamers to move faster thanks to its ultra-light design and improved ventilation.
In addition to the launch of wireless accessories for gaming in Colombia, HyperX will introduce two new keyboards in 2022. These are the Alloy Origins 65 mechanical gaming keyboard and the Alloy MKW100 keyboard.
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The Alloy Origins keyboard features HyperX Red and Aqua mechanical switches, while the second keyboard will feature customizable RGB lighting and effects.
In addition to launches for video game fans in the country, the company has expanded its distributor network in Colombia.
HyperX has grown from having two stores in the country to a total of 14 partners that distribute products for gamers. This has been added to online stores that allow shipments to the whole country.
“The next few years will be a period of incredible growth for the gaming industry in Colombia,” said Ariel Plabnik, HyperX Latin America regional manager.
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“We are committed to accompanying this expansion by bringing state-of-the-art products to market, staying close to gamers, and supporting heroes whether they are professional, enthusiast or casual gamers, streamers or esports teams.” added the executive about HyperX’s expansion and reinforcement plans for players in Colombia.
According to HyperX, trends in video games this year will focus on the advent of cloud gaming and the rise of video games for mobile devices, trends Colombia promises not to be left behind.
According to HyperX’s Colombia country manager Jairo Sandoval, “Colombia ranks fourth in the gaming industry in all of Latin America, behind Mexico, Brazil, and Argentina”.
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I am Bret Jackson, a professional journalist and author for Gadget Onus, where I specialize in writing about the gaming industry. With over 6 years of experience in my field, I have built up an extensive portfolio that ranges from reviews to interviews with top figures within the industry. My work has been featured on various news sites, providing readers with insightful analysis regarding the current state of gaming culture.
