Metaverse covers everything, Facebook forgot about podcasts?

Podcasts are growing in importance as more and more users decide to use them as an additional option to traditional radio. For this reason, there are many companies that are already taking steps to make a presence in themselves, such as Spotify. someone else doing the same Facebookbut it seems that the social network has left everything related to sound in the background.

Last year, specifically in April, the company part of Meta announced plans to bet on creations in which voice is the main character, such as chat rooms or podcasts themselves. However, this interest what mattered was not translated into something tangible And as such, it all suggests that the creation of Mark Zuckerberg may have other priorities right now (and at the time, the company even thought of creating a funded program for famous podcasters to make the platform more appealing…but that didn’t happen).

So much so that Facebook spokespersons stated that the idea of ​​betting on such content is being pursued, but not recently. So it seems pretty obvious that there are other concerns at the moment. And these are to position yourself in the segment as best as possible. short videos TikTok, Instagram and YouTube are much more attractive options for the user right now. That’s yes, the platform that has already launched the social network is slowly closing the distances.

Reasons leading Facebook to this

Well, this is about the platform’s unattractiveness to young people, something that has been spotted for a while and eventually led to Facebook being the first owner. Reduction in the number of daily active users of the social network in 2021. And so the bet right now should be on things that act quickly, and the aforementioned videos are.

Additionally, podcasts have a significant consumption among users over the age of 30, who are not exactly the people the firm has to attract. As it is often said, hunger is combined with the desire to eat, and the result is: Compete with platforms like Clubhouse or Spotify is left later in the audio section… if done at the end.