After learning about the subscriber loss Netflix In the last quarter (and subsequent forecasts are not the best possible), it’s clear that the video streaming platform needs to make a move. And one of the known things is that there is a new function to ensure that its users always find something to see and like. we’re talking about what’s called Category Center.
For some time now, the service has been taking steps to ensure that those with an account don’t get behind content without knowing what they’ll see. Some of the moves are more successful than others and among the positives are the lists you see below. Top 10 movies or TV series watched in different countries -The not-so-useful thing is Play is something that isn’t the most reliable thing in existence-. The truth is, this new addition adds to what we’ve been discussing.
What is Netflix Category Center?
This new initiative, which aims to make life easier for users and was first made available on Netflix Smart TV clients, up to 70 categories (this varies by region) and the ones we use most often appear in the top three in a drop-down list. The rest are then displayed in a logical order for each user because it is customized to taste.
This makes it clear that the new double thumbs-up function to indicate that the content seen is not only disliked – but one step further – is important to consider to keep Category Hub working. as efficient as possible. to see if this is something users will use it is a constant, but at least an attempt to improve something. And this is always positive.
Is this enough to change anything?
Obviously not, so the platform is expected to make more moves… and these are expected in the short term. For starters, it wouldn’t be a bad idea to move on. buy some Competing with moves by Prime Video and HBO Max (which includes MGM and Warner, respectively). Otherwise, it’s clear that the Netflix catalog won’t be able to compete, at least in numbers, and that’s a real problem.
In addition, it wouldn’t be a bad idea to rethink your course of action. franchises What Netflix has is where, in many cases, the news is extremely divergent over time. Additionally, getting some that are as effective as Amazon did in Lord of the Rings would definitely be something to help. But the reality is that it will be necessary to see what the company does so that it does not allow for a greater impact on market value.
Source: Cincodias Elpais
