In the spring of 2023, the traffic of clothing, footwear and accessories stores in Moscow increased by 8% year-on-year. At the same time, billing increased only 2% during this time due to a 5% decrease in the average check.
The head of research and consulting at Focus Technologies, Mikhail Vasiliev, explains the increase in buying activity in April-May by the low base of the same months of 2022. At that time, the demand for clothing and footwear fell markedly after of the high demand in March, after the announcement by foreign brands that they were leaving the Russian market.
- Since the end of February 2022, Zara, Bershka, H&M, Uniqlo and several other brands have left the Russian market amid the Russian special operation in Ukraine. In this regard, a significant part of the niche of modern youth clothing, which Russian brands rushed to occupy, has been vacated. Analysts interviewed by RB.RU predict further expansion of the Russian fashion segment, even if the departed brands return, albeit under a different name. In his opinion, this will not affect the domestic manufacturer much.
Author:
karina pardaeva
Source: RB
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