Ozon and 4fresh have created the Real ECO ecological exhibition, where cosmetics, household chemicals, products, dietary supplements and other ecological products are collected only from trusted manufacturers with compositions confirmed by Russian and international quality certificates.
The EcoShowcase appeared on the Ozon website and app, a market representative told RB.RU. This section also contains expert advice and useful content on the subject of a healthy lifestyle. 4fresh is responsible for selecting producers and creating content.
At the beginning of the project, Real ECO included more than 1000 products from more than 50 Russian and foreign manufacturers, including Synergetic, Raw Life, Black Bread, Aroy-D, Dr. Hauschka. The list will be supplemented: any brand that is ready to confirm its environmental friendliness will be able to enter the showcase.
The main criteria for the formation of an ecological showcase:
- guarantee of authenticity,
- ingredients of natural products.
To enter the Real ECO, the market vendor can pass the ingredient test for environmental friendliness or confirm it with the help of recognized certificates (among them: ICEA, Cosmos, USDA Organic, Vegan, Ecolabel, BDIH, Choose Cruelty free , Peta, Curriculum Vitae and others).
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