SUNLIGHT continues to expand its presence in the regions of Russia. Since the beginning of 2023, 60 stores have been opened in 42 cities. The largest stores appeared in Achinsk, Krasnoyarsk Territory (the Lazurit shopping center, area – 134 m2) and Kasimov, Ryazan region (Krotbers shopping center, area – 150 m2). In general, by the end of the year, the network will increase by 27%. Last year 96 stores were opened.
The volume of investments in the opening of new stores this year will exceed 2 billion rubles. The new stores are expected to multiply retail sales by 1.5. Through the new points of sale, more than 3 million customers will have access to the SUNLIGHT range in their cities.
SUNLIGHT is a multi-brand chain with a large assortment of 50,000 jewelry items from leading Russian manufacturers. All presented products undergo strict quality control, and Diamonds of Yakutia has a lifetime guarantee. Due to the location of the production base in Russia, SUNLIGHT is able to quickly supply retail outlets with a complete line of products.
“We maintain the accelerated pace of expansion marked last year. The opening of stores in new cities is an important focus of SUNLIGHT’s development strategy aimed at continuous improvement of customer service. When we plan further network expansion, we carefully monitor market capacity and study consumer demand. It is important to us that our customers have access to the entire range in one convenient place for them and across all sales channels. Our network presents a huge selection of high-quality jewelry from Russian manufacturers, which we offer to customers in almost every corner of our country. The conceptual feature of the new stores will be the interior design, developed in collaboration with Simach StudioSimach Studio is a design studio of the famous Russian designer, fashion designer and TV presenter Denis Simachev»— emphasized Igor Danilov, General Director of SUNLIGHT.
The center of Simach Studio’s visual design features a girl floating in the clouds. She seems to be immersed in the world of her feelings and emotions. And on the opposite side is a man who stands confidently on the ground and looks the world square in the eye. The main emphasis is on the scale of the jewelry, due to the volume they are a binding force that can bring harmony to the thoughts and actions of each person. The new images plunge buyers into the world of illusions, harmony and the unique beauty of jewelry.
Currently, the SUNLIGHT network has 578 stores in 229 cities of the Russian Federation.
Author:
Irina Pecherskaya
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
