Threads isn’t the only one doing well: Bluesky’s user count has already crossed the one million user mark.

The controversial decision to limit the number of tweets users can see didn’t work for Elon Musk. A few hours after its implementation alternatives to Twitter (e.g. Threads) based on a bug and registered an increase in the number of subscribers. One of them is Blue skysocial network led by Jack Dorsey, which recently exceeded one million users.

Analysis data.ai, Bluesky Social reached one million downloads on iOS and Android. Data Important, considering that this social network operates by invitation. and it’s not tied to another platform, as is the case with the duo of Instagram and Threads. For the last seven days Bluesky counted 300,000 downloadsmainly from users in the US, Brazil, Japan and the UK.

While the achievement is remarkable, the application It is not the first on the list of alternatives to Twitter.. To use Bluesky, you must have an invitation that you receive through another person who has spent some time on the platform. While many have criticized this measure, the truth is that indiscriminate user access can affect the performance of the social network, as happened last weekend.

Unlike streams, Bluesky doesn’t have a machine with unlimited resources. The company is a public benefit corporation whose mission is to “develop and widely deploy technologies for open and decentralized public debate.” Jack Dorsey and company they don’t put profit before their missionalthough they did mention that Bluesky needs to become a “sustainable service to create a long-term open ecosystem”.

Bluesky advances slowly but firmly

Bluesky started in 2021 as a Twitter-funded project with the goal of developing an open protocol. The project was intended decentralize social networksallowing so that the user can choose their favorite recommendation algorithm. The situation became more complicated with the arrival of Elon Musk, so the company became a public corporation to continue his work.

At the moment, social network is moving slowly but surely. A few days ago he announced that raised $8 million in the initial funding round. The funds will be used to expand the team and manage operational and infrastructure costs. Likewise, the investment will expand the AT protocol and mobile application.

In addition, Bluesky announced the launch of its first paid service offering custom domains. The company partnered with Namecheap and integrated a system to buy domains and set them up as an identifier on the AT platform and protocol. Unlike Twitter or streamsBluesky doesn’t rely on advertising because it has long-term negative consequences for users.

In the advertising business, when social networks exchange user data to show ads to a specific audience. , users become a product.

It’s entirely possible that in the near future, when the Threads fad passes and Mark Zuckerberg inserts four ads between posts, Bluesky will grow up enough to become a viable alternative. The in-app user interface is similar to the early days of Twitter, with no suggested users or placeholder features.