The Vitobox platform, which uses artificial intelligence (AI) technology to curate a personalized set of vitamins, has raised more than $550,000 in investment from its top manager and private investor.
Egor Dryagin (received 3%), Denis Petrov (3%) and Denis Degterev (1%) became the new owners of Vitobox LLC (Vitobox legal entity), according to the Kontur.Focus system, on July 7, called the attention of RB.RU .
Vitobox CEO Alexander Vuchenovich told RB.RU that Dryagin bought 3% of existing shareholders “according to the business valuation of the last investment round”, Degterev received 1% as part of the “investment money” deal. risk smart” and also according to the valuation of the previous round. Vuchenovich described the deal with Petrov as “technical” within the framework of internal agreements between shareholders.
Dryagin has been with the company since the business was founded and currently holds the position of Chief Product Officer (CPO). Degterev, according to Vuchenovich, “has extensive experience in e-commerce, organizing sales at companies such as BioFoodLabs and Impex, as well as launching his own e-commerce projects.”
The purpose of the agreement with Dryagin is “management motivation and partial cash withdrawal for the founding shareholders of Vitobox”, with Degterev – “connection of our own e-commerce team for the development of Vitobox’s electronic sales channels”.
- Vitobox raised 107 million rubles from the investment company Standard in January 2022. The company was then valued at $14 million. Therefore, Dryagin bought 3% for $420,000, Degterev – 1% for $140,000. The company confirmed this data, specifying that “there are micro discrepancies, taking into account currency revaluations.”
- Currently, 36.5% of Vitobox LLC is also owned by Vitobox founders Alexander Vuchenovich and Daniil Khor, 10% by founder Vladislav Zakatov. Another 10% is owned by Standard LLC.
How Experts Assess the Select Vitamins Market:
According to Pharmedu CEO Tatiana Khodanovich, the growth in vitamin production in 2023 compared to 2022 was 42%. The culture of the consumption of vitamins will grow thanks to the understanding of the people that the prevention of health is cheaper than the treatment of diseases and their consequences, highlights the expert.
In Russia, the production of provitamins and vitamins increased in March 2023 compared to March 2022 by 41.2% and 2.5 times compared to February 2023. The capacity of the Russian market for dietary supplements in February 2023 amounted to 30.7 million packages for a total amount of 9.6 billion rubles.
“According to an assessment of the growth of the market and medical companies, including telemedicine ones, that provide such services, then the investment attractiveness in this area (vitamin selection services – ed.) will only grow,” Khodanovich believes. In addition, according to her, the number of startups in this direction will grow.
Author:
anastasia mariana
Source: RB
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