The number of active users continues to plummet

The initial fever passed and foam began to fall. Number of Daily Active Users Threads fell by less than half last week, according to a new report from web analytics company Similarweb. Also, those who use the new Meta app do so much faster.

Similaweb bases its estimate only on what is registered in the Android version of the app. On its peak day, July 7th, Threads had over 49 million active Android users worldwide. However, by July 14, that number had fallen to 23.6 million

Usage of the app in the United States, where it was most active, peaked at around 21 minutes of interaction July 7th A week later it was reduced to just over 6 minutes. Globally, there has been an equivalent decline.

Threads reached its first 100 million users in less than a week, helped by the fact that it’s affiliated with Instagram. People can register with their existing profile details on this other metanet.

However, you still have a lot to do to keep them. “You are missing many core features and still need to provide a good reason to switch from Twitter or start a new social media habit,” Similarweb explains in its report.

Twitter users after Threads appeared

In the first two full days that Threads was available, Twitter web traffic dropped 5% compared to the same days the previous week. Traffic increased after the first hit, according to Similarweb. However, compared to last year the number of visits decreased by 11%.

Daily active users of Twitter around the world remained virtually unchanged during the peak days of the streams. Time spent reduced but only 4.3%. “Perhaps because some users were testing Threads,” Similarwerb says.

But here’s what Twitter continues to do well: while Threads is already registering a usage time of 6 minutes, Elon Musk’s platform an average of 25 minutes of attention users in the better days of its rival Meta.

But this is not enough to save the company from the crisis. Musk confirmed this weekend that Twitter’s cash flow remains negative after a 50 percent drop in ad revenue and a “heavy debt burden.”