The main managers of the platform for placing native advertising BeSeed and the owners of Telegram channels have created a non-profit professional association: the Telegram Authors Association (ATA). This was reported to RB.RU at BeGroup. The main objective of the association is to protect and lobby the interests of industry representatives.
Among the founders of the association are BeSeed CEO Sergey Lyashenko, BeSeed CPO Alexey Solodov and Vkusonomics Administrator | Moscow restaurants” (45.5 thousand subscribers) and others Alexey Polikarpov.
“We are creating an independent association to collectively defend the interests of Telegram industry representatives both before advertisers and before the authorities. <…>. A closed community to discuss the industry and the need to regulate it: the formation of blacklists, the signing of petitions, the general simplification of the work of publishers,” BeGroup told RB.RU.
On the ATA agenda is the labeling law (the issue of fines, the filing of zero declarations, etc.), the possibility of registering the activities of a publisher in the IT segment (accreditation, tax benefits, reservation) and more.
Now association members have access to a knowledge base (including audience research), industry news, useful guides and materials, a legal information block with reviews and explanations on current and controversial issues.
- BeGroup is developing the BeSeed platform for native content distribution and the BeRoll video ad network. At the end of May, BeSeed presented a study according to which in 2022 the average cost of an advertising post on Telegram news channels reached 55.9 thousand rubles, while a year earlier it was 12.6 thousand rubles.
- On July 18, Telegram founder Pavel Durov announced that the number of monthly active users of the messenger has exceeded 800 million. In 2022, Telegram turned on monetization, introduced subscription and advertising.
Author:
anastasia mariana
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
