Even new products like “Barbie” are now available on the platform as a series of short clips. These videos can be watched sequentially, creating the feeling of watching a full-fledged movie.
Even though such accounts violate copyright laws, they still have hundreds of thousands of followers and millions of views.
It is interesting that such users do not monetize their popularity, because… they do not have sponsored posts or paid advertising.
Note that such a practice is, on the one hand, copyright infringement, and on the other hand, it can attract a new audience to original works. According to experts, pirated publications can even encourage the sale of original content.
Meanwhile, TikTok representatives have already stated that they actively respond to complaints from copyright owners and remove content that violates the law. However, as practice shows, this process is far from fast and effective.
Source: Ferra
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