Yandex bought Skazbuka, a kidtech platform for educational games for preschool children, from Maltese company Zebrainy Ltd. The parties did not disclose the amount of the transaction; according to analysts, it could amount to 120 million rubles, Vedomosti learned.

Yandex bought the Skazbuka platform for educational games for preschoolers

Skazbuka was founded in 2017 by Kesha Skirnevsky. During the entire period, 7 million dollars were invested in the project and the application was downloaded 4 million times in Russia. On the platform you can find more than 40 mini-games to develop logic, emotional intelligence, reading, counting, drawing, etc. The application was monetized by subscription – about 400 rubles per month.

The service team will move to Yandex and the platform will continue to operate under the same name. The purchase of Skazbuka is Yandex’s first M&A operation in the children’s segment.

Previously, the company had only signed content agreements: investments in the relaunch of the cartoon series “Smeshariki”, joint launch with “Children’s Radio” of the podcast “Khrum Puzzle”, etc.


Karina Pardaeva

Source: RB

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