Google’s search engine can now generate images using artificial intelligence

Google presented new feature based on artificial intelligence which can become an important ally of the search. The tech giant has implemented generating images using generative AI in the search bar. Users just need to write functions in natural language and the technology will solve this problem.

Creating images using generative AI at Google is similar to what we do in Bing chat. Users enter a description (fast), and the search engine will return four options so you can choose the one that suits you best. Images can be exported or modified individually by adding additional words in an additional window.

The new tool is part Generative search powered by artificial intelligence (SGE), version in development, available to some users. Those that are in the testing phase are also They will be able to access it from image search results.. According to Google, the feature is designed to appear when you’re looking for inspiration.

Creating images in Google search engine works on Image, a family of image creation and editing models. By technology. The image relies on transformer models to understand text and diffusion models that generate a small image with gradually increasing resolution. The family has been included in the company’s other services, such as Google Slides or Generative AI wallpapers for Android.

To avoid misuse, Google will block images that don’t comply with its policies on the prohibited use of generative AI. Content that promotes hatred, incites violence, or promotes illegal activities will not be permitted.

Google wants to improve search using generative artificial intelligence

AI-powered image creation pillar of Google’s strategy to improve Internet search. The company is following a similar path as Bing by integrating artificial intelligence tools into search results. Thus, the experience becomes interactive and allows users to go beyond the traditional list.

SGE isn’t just limited to search: a few weeks ago it was added to Chrome to summarize articles while browsing the web. SGE while watching optimizes reading by highlighting the most important points of the text and offers a question and answer section for easy understanding.

The only downside is that SGE It is only available to select users in the US.. While Google plans to expand its efforts to other regions, there are no details on when it will be able to reach Spanish-language search results. Tech giant one step behind Microsoft in the AI ​​racealthough it maintains its dominance, holding 90% of the search engine market share.

All features are currently in testing and may become part of the Google experience in the near future.