What Russians bought most often in 2023: analysis of sales in the markets

Analysts of the JVO market promotion service have compiled a ranking of the best-selling products by category in popular Russian markets. Experts analyzed data for the entire year 2023 in Wildberries, Ozon and Yandex.Market. Below are the top-selling product categories by revenue.

berries

1. Women’s products: revenue of 460 billion rubles, 6.4 million units of the product sold (the most popular is cream-wax for dry skin cracks);
2. Sports goods: revenue of 201.4 billion rubles, 2.8 million units sold (the most popular are insulating tights);
3. Household goods: revenue of 153.1 billion rubles, 11.9 million units sold (the most popular is oxygen bleach with stain remover).

ozone

1. Household goods: revenue of 379.1 billion rubles, 41.1 million units sold;
2. Automotive products: revenue of 129.4 billion rubles, 35.7 million units sold (the most popular is an oxygen purifier);
3. Beauty: revenue of 123.1 billion rubles, 6 million units sold.

“Yandex Market”

1. Health: revenue of 21.3 billion rubles, 307.4 thousand units of goods sold (the most popular is a genetic test);
2. Automotive products: revenue of 14.7 billion rubles, 118.2 thousand units of goods sold (the most popular is the starting device for a car);
3. Pet products: revenue of 12.5 billion rubles, 186.7 thousand units sold (the most popular are tablets for animals).

Skolkovo-based JVO collects all marketplace conversions from sellers and buyers and uses its own artificial intelligence development to perform accurate data analysis, the company said. correct behavior in the markets, but there is no clear data about them, and we are developing their essence, and we want you to share.