Using high environmental technology, they are reconstructing Lionel Messi’s boot.

Karün, a company of Chilean origin and a leader in sustainable eyewear worldwide, has announced a strategic collaboration with the Join The Planet initiative and in collaboration with a famous Argentine athlete. Lionel Messi.

The launch of the collaboration took place live, attended by Lionel Messi and Grammy Award-winning musician Chris Martin of Coldplay, and marked the unveiling of a unique collectible sculpture: a replica of Messi’s iconic football boot, made in collaboration with Karün. .

“With effort and a sense of community, we can take care of the planet,” said Lionel Messi. The legendary number 10 wants to spread his positive influence beyond the football pitch by collecting potentially thousands of tonnes of plastic from the coasts of different parts of the world to turn it into a personalized sculpture of his historic left boot.

The collectible symbolizes Messi’s athleticism, skill and precision and represents a “decisive step” in the fight against environmental pollution. “We are excited to make a global impact through our partnership with Join The Planet,” said Thomas Kimber, Director of the Join The Planet Foundation; and founder and CEO of Karün.

Details of the exclusive Lionel Messi boot

Available for pre-sale starting March 15, this collectible sculpture aims to reimagine the creation of sustainable value using recycled materials from Patagonia, Indonesia, China, Thailand, India and Ghana.

The boots use recycled plastic from fishing nets, recycled polypropylene from rope and bottle caps, and recycled fiberglass for durability. In addition, Karün’s tracking and traceability technology, together with Blockchain technology, guarantees certified transparency throughout production, allowing digital carbon marking of each product and interactive tracking of material movements.

Each Lionel Messi exclusive loot collectible includes a digital certificate of authenticity on the blockchain, guaranteeing its legitimacy and originality, backed by Join The Planet.

Proceeds from the sale of this collectible sculpture will go directly to the Join The Planet Foundation, which aims to protect and restore natural ecosystems around the world. The foundation’s first initiative in collaboration with Karun will focus on the cleanup and conservation of the Paraná River in Rosario, Argentina, the hometown of Lionel Messi.