The Kokoc Group advertising group has launched an investment company. The project was called VIIK, or “Vertical Integrated Investment Company.” This was reported to RB.RU by a representative of the Kokoc group.
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With the help of WIIC, Kokoc Group will consider projects that can subsequently join the group or be developed independently, but with the help of the group.
The Kokoc group allocated 1 billion rubles for the three years of operation of the investment company. The budget for 2024 is about 350 million rubles. The source of financing is the reinvestments obtained by the group of companies.
Kokoc Group is interested in a 70-80% stake in each project.
“First of all, it is interesting to cooperate with projects related to traffic optimization, CPA networks, freelance webmasters, influencer marketing, CRM systems, sending SMS and email,” said VIIC director Eduard Tsinker, whose words are they quote. in the message.
The development of VIIC is one of the Kokoc Group’s tools on the transformation path towards an international platform that will unite product and technology providers for expert solutions to business problems from around the world, its representative added.
Author:
Anastasia Marina
Source: RB
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