Ferrari And H.P. Inc. announced a historic multi-year partnership. An association that brings together two of the most iconic companies in the world, but very different on paper.
The union demonstrates a shared commitment to promoting sustainable innovation and accelerating technology with the dedicated Scuderia Ferrari Formula 1 Team, the Scuderia Ferrari Esports Team and the Scuderia Ferrari Driver Academy.
In addition, the HP logo will debut on vehicles. Formula 1 Maranello ahead of the Miami Grand Prix, scheduled for May 3-5, when the team will compete under the name Scuderia Ferrari HP. The new name will also be used by the Scuderia Ferrari esports team and the Scuderia Ferrari driven by Maja Weug in the F1 Academy Women’s Series starting in 2023.
As part of the partnership, the integration of HP’s high-performance products and services, including adaptive computers and devices, conferencing technologies and printing capabilities, will enable Scuderia Ferrari HP and other Cavallino Rampant racing teams to improve training precision and optimize strategic decision-making. on and off the court.
Before the Miami Grand Prix, representatives from both organizations will attend the presentation of the HP Scuderia Ferrari livery, which will debut a unique version developed specifically for Miami. The event will be attended by Ferrari CEO Benedetto Vigna, Scuderia Ferrari HP team principal Fred Vasseur, team drivers Charles Leclerc and Carlos Sainz, and HP CEO Enrique Lores.
“Our founder passed on to us his constant desire for progress. Hence our commitment to innovation on the road and track, as well as our commitment to a sustainable future, from carbon neutrality to the education of the younger generation,” said Benedetto Vigna, Ferrari CEO. “We have found the same values in HP that make them an ideal partner. “We look forward to our collaboration and tackling new opportunities and challenges together.”
“As technology, performance and exceptional craftsmanship shape the future, a partnership between HP and Ferrari is a natural fit,” said Enrique Lores, CEO of HP Inc. “Both brands are built on a rich history that has stood the test of time. . Through this unique collaboration, we also have the opportunity to reach new audiences, drive business growth and make a lasting impact on our clients and communities. “Together we will leverage the global racing environment to accelerate sustainable innovation.”
Source: Digital Trends
I am Garth Carter and I work at Gadget Onus. I have specialized in writing for the Hot News section, focusing on topics that are trending and highly relevant to readers. My passion is to present news stories accurately, in an engaging manner that captures the attention of my audience.
