YouTube will show ads on paused videos on TV; to understand

When you pause the video, YouTube will start showing ads. The new strategy for displaying ads was noticed by users in the app for smart TVs and dongles.

Google’s senior vice president and business director Philipp Schindler stated in his meeting with shareholders that the new format will be specific to smart TVs. “We saw strong momentum in the first quarter with the launch of the ‘Pause Ads’ pilot on connected TVs, a new seamless ad format that appears when users pause their organic content,” the executive said.

Is it real now? When you pause a video on TV.
byu/Antique_hardDrive inyoutube

Random users from Google’s test on Reddit showed what the experience was like. advert displayed when the video stopsby placing the media preview in a small window next to the ad in question.

Less invasive solution

The alternative is slightly less intrusive than showing ads during the video, and is often quite annoying for users looking for an uninterrupted experience. Manually pausing the video will not affect content consumption while the ad is displayed.

However The new advertising solution does not replace other methods YouTube currently uses, users report on networks. The new area for advertising is an addition and adds to other already known tools (e.g. pre-roll and during-roll ads).

HE Excessive advertising on the platform is the main complaint of users. The solution was not poorly received by the public, but the community did not like the fact that the new feature did not replace other, more invasive areas.

Now, No estimate for expanding ad exposure on paused videos. However, given the executive’s speech, the expansion of the initiative should happen gradually over the next few months.