During the presentation of the iPad Pro, an ad was shown for Crush!, in which various tools and objects are destroyed under pressure, and then a tablet appears to replace them.
Users criticized the ad because Apple destroyed many tools, TVs, old games and many other items that could still be used. Actor Hugh Grant and The Handmaid’s Tale director Reed Morano also voiced their dissatisfaction.
The number of dislikes for videos on YouTube is now accumulating likes.
Following criticism and dislikes, Apple apologized for the ad and said it had canceled its airing on television in the United States.
Creativity is in Apple’s DNA, and it’s incredibly important to us to create products that empower creative people everywhere. Our goal is always to celebrate the many ways users express themselves and bring their ideas to life using iPad. We missed the mark with this video and we’re really sorry.
Thor Miren, Apple Vice President of Marketing Communications
Advertising is still available on YouTube and Tim Cook’s account in X. [Macworld]
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Source: Iphones RU
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