VK Advertising presented a tool for conducting surveys

According to Yakov Stinsky, director of advertising products at VK, the new tool will give companies the opportunity to quickly and effectively analyze the market, test various hypotheses and research customer needs.

“In the VK Advertising account, any user can quickly customize a survey to suit their needs. The technologies tailor it to available ad placements and show it to the audience that is most likely to fill out the form,” Stinsky explained.

Functions and capabilities of the new tool.

The survey questionnaire can have a combination of different types, such as closed-ended or open-ended, multiple-choice from a list, or a rating scale. You can also customize the polling logic yourself. There is an option for visual design, assigning titles, descriptions, logos and colors.

To form a database of respondents, simply send a link to a ready-made survey in a convenient channel or publish it in a community post. The company or survey author must select the parameters of the target audience, and machine learning algorithms will show ads to those who are most likely to be interested in the survey.

During the survey setup phase, you can specify how many completed forms you want to receive. When the system charges the required amount, the study will stop automatically. At the initial stage, polls will be displayed in the feed and in the clips of VKontakte and Odnoklassniki. The number of viewing sites will be expanded in the future.