Two new Russian companies did a great deal. Retail Rocket raised $24 million in a Series A round and purchased the SailPlay platform. In the near future, Retail Rocket plans to double the number of mergers and acquisitions.
TechCrunch writes about the deal. One of the latter's founders, Leonid Shangin, also wrote about Retail Rocket's acquisition of SailPlay.
Retail Rocket raised $24 million in a Series A round led by private equity fund Fintera. Retail Rocket also announced the purchase of startup SailPlay. Terms of the deal were not disclosed.
SailPlay develops software that helps retailers create loyalty programs and mass messaging. The company was founded by Russians Leonid Shangin and Yakov Filippenko in 2013. Before the Retail Rocket deal, the startup raised $3.3 million.
Retail Rocket was launched in 2012 by Nikolay Khlebinsky and Andrey Chizh. A startup uses a mathematical model to segment new buyers of a company's product. By analyzing your actions, the platform discovers your wishes and preferences. Retail Rocket has a customer base of over 1,000 companies, including Nintendo, Puma, and Decathlon.
The publication notes that Retail Rocket plans to double the number of mergers and acquisitions in the coming months.
Author:
Kirill Bilyk
Source: RB
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