The French retail chain Leroy Merlin, which transferred operational control in Russia to its management in 2023, will operate in the country under the new name Lemana PRO. RBC reports this.
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The rebrand will take place in several stages, with the first being completed this year and all changes planned to be implemented in 2025.
The new name “Lemana PRO” is reported to “reflect all the company’s key priorities”:
LE – LEADER (French) – market leader
Ma – MAISON (French) – house, space
Na – NATURE (French) – environmental and social responsibility
PRO: focus on professionals in the field of construction and home improvement, proactive approach and design solutions for clients.
The chain’s updated logo features a stylized image of a house, with the main colors being graphite and yellow.
French group ADEO announced plans to move its business to Russia in March 2023. The company then noted that the changes would have no impact on the business or relationships with partners and customers, or the work of employees.
In March 2024, Leroy Merlin in Russia changed the name of the legal entity as part of the transfer of the company to Le Monlid LLC. The Russian division is headed by Laurent Defassier, who took over as CEO in July 2019.
Author:
Anastasia Marina
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
