A YouTube survey found that 65% of “zoomers” consider themselves bloggers; This is a significant change from previous online behavior. This shift is being driven by platforms like TikTok, which are democratizing content creation with easy-to-use editing tools and features like duets, where you can easily create a “collaborative” video with someone else.
This behavioral pattern doesn’t just “drive relevance,” it also impacts how brands and marketers approach working with this audience in media copy. They too must change for their tactics to work.
Experts say Zoomers’ embrace of blogging signals a fundamental shift in digital communication.
Source: Ferra
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
