Food delivery service Sbermarket has rebranded.
Now it’s called Cooper. As they say in the company, “the new name means “buy”,” and “Cooper couriers” will deliver the products. And “Cooper is “your guy,” a good neighbor who constantly flashes here and there and whom everyone knows.”
The name has already changed on the website and in social networks. The couriers will gradually update their uniform to something “cooler and brighter.”
The rebranding will “distinguish the service from competitors’ offers”, will allow “to be closer to customers” and expand the audience. According to the head of the service, Anastasia Kudryavtseva, the new exhibition space “reflects the versatility of the site’s assortment and the availability of goods in a short period of time.”
The complete update will take place in about six months. The uniform of 64 thousand couriers and assemblers, branding for 1 thousand cars and 1.1 thousand zones in hypermarkets will be completely updated. [Коммерсантъ]
Source: Iphones RU
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