The truth was revealed as a result of research conducted by a tobacco control group at the University of Bath in England. One of the lead authors, Dr. According to Sophie Brasnell, PMI funded the research through third parties through its Japanese subsidiary.
The company involved experts from Kyoto University in these processes. It was paid £20,000 a month to attend PMI events. As reported, the tobacco mogul paid a consultancy firm in the field of natural sciences, FTI-Innovations, run by a professor at the University of Tokyo. It was paid to promote “PMI science and products at academic events.” In an internal email, a PMI employee claimed he was told to “keep this secret.”
The cigarette manufacturer has also promoted its IQOS tobacco heating systems to non-smokers in various ways, even lobbying to allow IQOS to be used in places where smoking is prohibited, including the Olympic Games in Tokyo.
STOP director Jorge Alday commented on the information presented in the report, saying that PMI’s actions could contribute to the spread of tobacco products among children and young people. However, PMI points out that IQOS is only intended for adult smokers and that there is no one promoting the product. However, the company’s actions suggest otherwise.
Source: Ferra
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