You’ve probably been in a situation where you don’t know what to give someone. You start looking for gift ideas on the Internet, but the “creativity” leaves much to be desired.
In such situations, Russian photo constructors Mozabrick made of plastic bricks and RingString sets for creating pictures with thread come to the rescue. I guarantee that anyone you give such a set to will be delighted.
Mozabrick is interesting not only for its products, but also for its approach, which differs from its competitors. The founders of Mozabrick openly talk about the problems and successes they have encountered during the 4 years of running the company.
In honor of Mozabrick’s birthday gives a 34% discount for all of its products with a promo code DR34This is the biggest discount in the company’s history.
What is Mozabrick
Mozabrick is a company that produces photo constructors of the same name. They work as follows: you buy a Mozabrick set → upload a photo to the company’s website → assemble a picture from plastic cubes according to the instructions.
In the end, you get a unique picture in pixel art format that will complement any interior.
An important advantage is that This is a reusable constructorbecause you can always take it apart and put together another photo.
Who came up with this?
Ivan Shpigotsky and Artur Sharafutdinov
In July 2020, Mozabrick was launched. It was founded by Artur Sharafutdinov and Ivan Shpigotsky, who had already known each other before.
Arthur came up with the idea in 2019, after which he proposed it to Ivan. At that time, there were already paintings from the constructor, but they were not automated.
To get a painting, you had to contact the seller, send him your photo, get several sketches, and then wait a long time for the construction kit to be made for the selected sketch. It seemed that everything could be done much easier and faster by adding software.
Arthur Sharafutdinov
The entrepreneurs invested 5 million rubles each in the project, and in two months they found several factories in China that produce Lego bricks, created a website and an algorithm that converts photos into individual pixels.
Where is the constructor produced?
The photo shows a machine that packs ready-made Mozabrick kits in film.
Initially, Mozabrick constructors were produced in China, and in Russia they only printed instructions and packaged the goods. But since 2022, Mozabrick bricks have been produced in Russia.
The transfer of production to Russia was necessary due to the excessively expensive logistics. In 2020, a 40-foot container from China to Russia cost $4,500 to bring, and at the beginning of 2022 – $15 thousand. At the same time, the delivery time increased from 40 days to 2-3 months.
Mozabrick base mold
Entrepreneurs from China who are engaged in the production of plastic products in Russia. The transfer of production took a very long time, primarily because it was necessary to build all technological processes from scratch, including the design and dimensions of the parts.
Due to production in Russia, the delivery time of goods from the factory to the warehouse is reduced. But most importantly, Mozabrick has the opportunity to control production and plan further development in the long term.
How many people are in the team?
Mozabrick Content Managers for Work
In 2020, the founders of Mozabrick handled all operational issues themselves; in the first 8 months, the company did not even have an office. Then, gradually, the first employees began to appear. Now there are more than 40 of them. This is only in the office. Also, about 40 more people are in the call center.
And this does not include production, since it is completely outsourced.
Arthur and Ivan have clearly divided responsibilities. Arthur is the company’s creative director. He deals with new products, some advertising shipments, and the visual part of the products. Ivan deals with the company’s business activities.
How did you enter the foreign market?
Mozabrick is actively sold in other countries, and not only in the CIS. You can buy construction sets in Germany, Armenia, Latvia, Poland, the Netherlands and the UAE. In total, more than 50 countries. Among them, there are many African ones.
For each country, instructions and packaging are prepared in a different language.
The Russian market remains a priority for the company. This is partly due to the fact that it is more difficult to maintain a low price and achieve high sales in the foreign market without large advertising campaigns.
Why did you launch Qbrix?
After the success of Mozabrick, Artur and Ivan decided to release a construction set using the same amount of Qbrix parts. This way, they managed to occupy a new niche, reduce the price due to smaller dimensions and prevent competitors.
Qbrix is sold only on marketplaces and advertises less frequently, which allows it to keep prices low.
The designer was launched when the production of bricks was already established in Russia, so it immediately began to be produced in Russia.
Currently, Qbrix’s range includes paint-by-numbers products based on photographs, diamond photo mosaics, construction sets for children, cardboard 3D puzzles and the FoldBook construction book.
How RingString Came to Be
In 2020, Ivan ordered a thread painting from a Belarusian artist for 20 thousand rubles. It looked unusual and attracted attention. Artur and Ivan decided that they also needed to make such paintings. Moreover, in Europe they cost about €300-400.
But at that moment, preparations were underway to launch Mozabrick, so the launch of RingString had to be postponed until 2021. All this time, the designer was being developed, materials were being selected, and the software was being debugged.
RingString is an analogue of Mozabrick, in which picture view from photos using threads. Moreover, the instructions are available both in PDF format and in voice-over with meditative music.
The set is sold in two versions, which differ in size: 35×35 cm and 50×50 cm.
On average, it takes 4-6 hours to assemble a painting. One set allows you to create only one painting.
RingString is also useful in Russia. Initially, the nails for the construction set were bought in Germany, but due to sanctions, we had to switch to Russian nails, which turned out to be even cheaper than German ones.
Overall, RingString’s promotion strategy is very similar to Mozabrick. Both builders often meet bloggers on different platforms.
RingString has reached an ambassadorship agreement with some of them, which has allowed them to reduce the cost of integrations and obtain the right to use posts and stories on more favorable terms.
Great gift
Any product from Mozabrick, Qbrix and RingString is guaranteed not to be boring. Such a gift will definitely be remembered for a long time, will help relax a person and will always remind them of you.
Moreover, the sets were made as gifts for absolutely everyone and for any occasion.
And now the best part. All July Mozabrick will be celebrating 4 years and selling all of its sets with 34% discount by promo code DR34There has never been such a discount and there won’t be one even on Black Friday and before the New Year.
Source: Iphones RU
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
