Yandex Market will show marketers the expected result of a media campaign before its launch. The tool will predict the number of banner impressions for a specific period, their reach and SOV.
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Yandex Market will show sellers the expected result of a media campaign before its launch.
Yandex Market has launched a tool for predicting the results of a media company. The market’s press service has made a statement on this.
A campaign is evaluated by analyzing its budget, duration, banner display locations, impression frequency, audience, geography, and other parameters. The tool predicts the result with the recommended bid per thousand impressions; if the bid is lower, the client will be notified that there will be fewer impressions.
The updated functionality will help you better plan your advertising campaign, use your budget profitably and get predictable results, Yandex Market said.
Author:
Kirill Bilyk
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
