The Federal Antimonopoly Service has issued an order to Arvitex LLC in connection with copying the packaging of AX deodorant. The manufacturer has launched EXXE men’s deodorant on the market, the name and design of which strongly resemble the packaging of a popular product.
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As the service message suggests, the packaging of EXXE men’s deodorants and shower gels mimics the design of AXE brand products.
“The similarity consisted of the combination of colours, the same arrangement and style of elements, as well as key designations,” the regulator explains, clarifying that such actions may lead to misuse of the brand’s reputation.
Therefore, the actions of Arvitex LLC are classified as unfair competition. The company is ordered to stop distributing hygiene products in such packages.
The Federal Antimonopoly Service had previously opened a case against Oreo cookie packaging, the agency said in a statement.
Author:
Natalia Gormaleva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
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