Meta has launched a campaign in partnership with the Brazilian Olympic Committee (COB). The chatbot on WhatsApp that promises to bring fans closer to the athletes who will represent Brazil at the Paris Olympicsin France. The initiative presented on Wednesday (24) brings with it many interactive experiences.
In the channel, the user’s chat is carried out with COB’s mascot Ginga. Game program with day, time and methods with Brazilian participationOther resources include checking the medal table, which is updated as the debates progress, and details about the participants.
There is also a quiz about the Olympic Games. Event-themed sticker pack to share in messages and a personalized fan card So the user will feel like part of the Brazilian Team in Paris. Another important point is the sending of special videos and audios to the athletes.
The COB chatbot on WhatsApp also provides relevant information to fans who will be following the matches in the French capital. Details about Fan Fest and Casa BrasilThe tool is available in the messaging app for Android and iOS.
How to use Team Brasil chatbot?
To access the match schedule, quiz, sticker pack and other features, you need to start a conversation with the Team Brasil bot on WhatsApp. Just add phone +55 (11) 3506-8253 Go to your contact list or click this link.
Then you should do it Interact with Ginga to learn about available options According to COB, the mascot will be available before, during and after matches, taking fans on a journey through the world’s biggest sporting event.
“This initiative not only informs, but also engages deeply. provides a second screen that perfectly complements the excitement of the competitions“Innovation is at the heart of this project,” commented Gustavo Herbetta, the institution’s marketing director.
Source: Tec Mundo
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