The manufacturer of household appliances REDMOND has announced the Russification of its brand. By the end of the year, the company will change its identity and change the letters of its name to Cyrillic. This was announced by the manufacturer’s press service.
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The company explained that the decision was the result of a market analysis and that the transition to the Cyrillic alphabet had been in preparation for more than a year. The change of style will occur gradually. By the end of 2024, it is planned to switch to a new spelling in the design of both devices and packaging.
This step was influenced by both the political situation and legislative initiatives, as well as consumer attitudes.
There will be no changes in countries where products of international brands are presented, the press service clarified.
Unilever previously decided to Russify its brands in Russia. Thus, Dove hygiene products were renamed “Dove” and Ekzo ice cream was renamed “Exo”.
Henkel also made a similar decision in 2023.
Author:
Natalia Gormaleva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
