According to the company’s report, the turnover of the Wusville retailer increased by 33% in the first half of the year and reached 183 billion rubles. The chain increased its growth rate by 13%.
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In the first six months, the company opened more than 250 outlets. These include standard stores, the “Vkusville Mini” format, grey stores, dark stores and mini-dark stores. The company currently has a total of 2,226 outlets both online and offline. Thus, the network grew by 15% year-on-year.
The delivery segment is actively growing, the number of customers who used the service for the first time increased by 31%.
The fastest growing format was Vkusville Mini, which the chain has been developing since January last year. According to the results of the first six months, the company doubled the number of such establishments to 425 stores.
In addition, the network is developing mini-darkstores and testing more than 20 such locations.
According to Infoline’s rating, Vkusville ranks seventh among the largest retail chains in Russia. In 2023, the retailer earned revenues of 259 billion rubles.
In recent months, the company has launched several new lines. For example, in July the network launched its own payment service, EshPay. Prior to this, the company started an experiment to test the demand for gardening products and summer houses.
At the beginning of the summer, Vkusville opened the first roadside cafe Bodryu, a project the company is implementing with the Vladivostok-based Coffee Machine chain of coffee machines.
Author:
Natalia Gormaleva
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
