Yandex Market presented the Ultima project focused on “selective assortment”: more than 250 thousand products from well-known brands and niche brands are placed there. This was reported to RB.RU by the company’s press service.
Author:
https://rb.ru/author/ntihonov/
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“Yandex Market launched the Ultima service to meet the growing consumer demand for goods in the above-average price segment. According to the results of the first half of 2024, the sales volume of these products on the market in the Fashion category tripled compared to the same period in 2023,” they noted in the company’s press service.
Ultima consultants are responsible for the assortment: stylists, buyers and industry experts. To find a product, you need to go to the Ultima section of the Yandex Market main page or use the search – the product will be marked with a U badge.
Buyers are also promised a premium service, where purchase returns go through a personal manager. The period to reject a product has also been doubled: up to 28 days. There is a dedicated support line. Moscow residents can use the service; It is also planned to be launched in Saint Petersburg.
Sellers with a high rating will be able to place their products in the Ultima showcase. This rating will be awarded to stores with original items and products from brands selected by Ultima experts.
The new section will be available to users after updating the application to the latest version.
Yandex started the registration process for the Ultima brand in mid-September.
Author:
Nikolai Tikhonov
Source: RB
I am a professional journalist and content creator with extensive experience writing for news websites. I currently work as an author at Gadget Onus, where I specialize in covering hot news topics. My written pieces have been published on some of the biggest media outlets around the world, including The Guardian and BBC News.
